7 ways experts market through a book

As part of a presentation for the St. Louis Chapter of the International Coaching Federation, we discuss how a tip sheet can be used as a way to attract clients. Here is a sample from efg publishing sharing some of the most effective tips for turning your book into business, 7 Ways St. Louis Area Coaches Market with Books.

Self-publishing secrets teleseminar

Join me and Rebecca Morgan, SpeakerNet News editor and expert interviewer, on July 8th for the teleseminar, Self-Publishing Secrets: How to produce your own bestseller. Read all of the details and sign up to join the broadcast (or receive the CD recording after July 8th) at SpeakerNet News.

Turning your book into business

The Books2Business consulting services from efg publishing are designed to help you achieve your marketing goals for writing and publishing your book—all while increasing your book's value and appeal to your readers.

Download and skim through the free 60-page ebook, Good Looks for Your Book, or see the services portfolio to see samples of past projects. If you have a book written and are ready to have it published, e-mail Elaine Floyd at efg for a detailed quote on getting your book produced and printed. Elaine can also help commercially published authors to assure their book's title, chapter names, editorial content, visual elements and publisher's marketing plan all combine to help create a book that drives business.

Authoring a book helps establish you as a subject-matter expert and thought leader. Your book opens doors to media interviews and speaking opportunities that are often closed to the bookless. At the same time, your book can show your services and projects in an educational way that customers and prospects value.

Free 2008 Marketing Gravity Planner for Consultants

Q2 of 2008 has flown by and amidst thoughts of your upcoming vacation, you may be revisiting your marketing plan.

Take a quick check-up by reviewing or creating your Marketing Gravity (tm) strategy by downloading the 2008 Marketing Strategies checklist developed in conjunction with Alan Weiss (The Million Dollar Consultant).